Last week H&M received intense backlash after releasing a controversial ad featuring a black child wearing a sweatshirt with the slogan “coolest monkey in the jungle.”

上周，H&M發布的廣告照片中，一名黑人男孩所穿外套上印著“叢林中最酷的猴子幾個字”，被批種族歧視。

The brand was slammed on social media by a slew of celebrities for being racially insensitive, and two of its collaborators, The Weeknd and G-Eazy, ended their working relationship with the retailer.

各界名流在媒體上都對此事進行了抨擊，與HM合作的兩大明星The Weeknd 和G-Eazy 也于本周終止了與HM的合作。

H&M took the criticism seriously, it says, and has taken steps to address its internal diversity problem.

H&M公司對此十分重視，表示他們會采取一些措施來解決這個問題。

In a Facebook post on Tuesday, H&M wrote that the ad was not intentional.

本周二，HM在facebook上發表聲明，稱本廣告并不是有意為之。

“The recent incident was entirely unintentional, but it demonstrates so clearly how big our responsibility is as a global brand,” the statement read. “We have reached out, around the world, inside and outside H&M to get feedback.”

聲明中稱“最近的一系列事件純屬意外，但它暴露了我們作為一個國際知名品牌所背負的責任，我們有點出格了，全世界都對此反響強烈。”

cnn Money reports that the new Global Leader for Diversity and Inclusiveness position will be filled by Annie Wu, who will also continue in her current role as H&M’s Global Manager of Employee Relations.

據美國有線電視資訊網財經頻道報道，H&M設立的新職位產品多元化和包容性全球負責人將由 Annie Wu擔任，同時她也是H&M現任的全球員工關系經理。

“None of our staff or customers have been injured,” the brand said in a statement to the New York Times?over its decision to close all stores in the area.

H&M在《紐約時報》的聲明中稱“沒有員工或顧客在本次抗議事件中受傷”，它們還決定關閉本地區所有HM的實體店。

The brand later apologized to employees on Twitter,?writing, “We would also like to apologize sincerely to our employees, many of whom were placed in highly stressful situations in the wake of protest action. It has been a difficult and challenging week for H&M but we remain fully committed to our South African operation.”

之后,H&M又在推特上對公司員工進行了道歉，稱“我們也向公司員工真誠道歉，他們中有些人在本次抗議事件中承受了著巨大壓力。本周對H&M來說是難熬的一周，但是公司在南非的業務發展不會就此停擺。”

Last week H&M received intense backlash after releasing a controversial ad featuring a black child wearing a sweatshirt with the slogan “coolest monkey in the jungle.”

上周，H&M發布的廣告照片中，一名黑人男孩所穿外套上印著“叢林中最酷的猴子幾個字”，被批種族歧視。

The brand was slammed on social media by a slew of celebrities for being racially insensitive, and two of its collaborators, The Weeknd and G-Eazy, ended their working relationship with the retailer.

各界名流在媒體上都對此事進行了抨擊，與HM合作的兩大明星The Weeknd 和G-Eazy 也于本周終止了與HM的合作。

H&M took the criticism seriously, it says, and has taken steps to address its internal diversity problem.

H&M公司對此十分重視，表示他們會采取一些措施來解決這個問題。

In a Facebook post on Tuesday, H&M wrote that the ad was not intentional.

本周二，HM在facebook上發表聲明，稱本廣告并不是有意為之。

“The recent incident was entirely unintentional, but it demonstrates so clearly how big our responsibility is as a global brand,” the statement read. “We have reached out, around the world, inside and outside H&M to get feedback.”

聲明中稱“最近的一系列事件純屬意外，但它暴露了我們作為一個國際知名品牌所背負的責任，我們有點出格了，全世界都對此反響強烈。”

cnn Money reports that the new Global Leader for Diversity and Inclusiveness position will be filled by Annie Wu, who will also continue in her current role as H&M’s Global Manager of Employee Relations.

據美國有線電視資訊網財經頻道報道，H&M設立的新職位產品多元化和包容性全球負責人將由 Annie Wu擔任，同時她也是H&M現任的全球員工關系經理。

“None of our staff or customers have been injured,” the brand said in a statement to the New York Times?over its decision to close all stores in the area.

H&M在《紐約時報》的聲明中稱“沒有員工或顧客在本次抗議事件中受傷”，它們還決定關閉本地區所有HM的實體店。

The brand later apologized to employees on Twitter,?writing, “We would also like to apologize sincerely to our employees, many of whom were placed in highly stressful situations in the wake of protest action. It has been a difficult and challenging week for H&M but we remain fully committed to our South African operation.”

之后,H&M又在推特上對公司員工進行了道歉，稱“我們也向公司員工真誠道歉，他們中有些人在本次抗議事件中承受了著巨大壓力。本周對H&M來說是難熬的一周，但是公司在南非的業務發展不會就此停擺。”