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2023考研英語詞匯復習:商務談判

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2023考研英語詞匯復習:商務談判

  Robert說明Pacer在行銷與技術上的基礎后,終于取信了Mark, 也為此談判邁開成功的第一步。在談判傭金魚合約期限這類議題之前,Robert想先確定一些條件,包括獨家代理權與Botany Bay所能提供的協助。你知道Robert運用了哪些技巧,才不會讓Mark以此作條件來威脅Pacer讓步?我們看看Robert怎么說:

  M: Mr. Liu, what kinds of sales do you think you could get?

  R: Well, to begin with, wed have to insist on sole agency in Taiwan. We believe we could spike sales by 30% to 40% in the first year. But certain conditions would have to be met.

  M: What kinds of conditions?

  R: Wed need your full technical and marketing support.

  M: Could you explain what you mean by that?

  R: Wed like you to give training to our technical staff; wed also like you to pay a fee for after-sales service.

  M: Its no problem with the training. As for service support, we usually pay a yearly fee, pegged tototal sales.

  R: Sounds OK, if we can come to terms on how much is fair. As for marketing support, we would like you to assume 50% of all costs.

  M: Wed prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tabfor that, but you get the sales in Taiwan.

  R: Well think about it, and talk more tomorrow.

  M: Fine. Wed like you to tell us about your marketing plans.

  

  Robert說明Pacer在行銷與技術上的基礎后,終于取信了Mark, 也為此談判邁開成功的第一步。在談判傭金魚合約期限這類議題之前,Robert想先確定一些條件,包括獨家代理權與Botany Bay所能提供的協助。你知道Robert運用了哪些技巧,才不會讓Mark以此作條件來威脅Pacer讓步?我們看看Robert怎么說:

  M: Mr. Liu, what kinds of sales do you think you could get?

  R: Well, to begin with, wed have to insist on sole agency in Taiwan. We believe we could spike sales by 30% to 40% in the first year. But certain conditions would have to be met.

  M: What kinds of conditions?

  R: Wed need your full technical and marketing support.

  M: Could you explain what you mean by that?

  R: Wed like you to give training to our technical staff; wed also like you to pay a fee for after-sales service.

  M: Its no problem with the training. As for service support, we usually pay a yearly fee, pegged tototal sales.

  R: Sounds OK, if we can come to terms on how much is fair. As for marketing support, we would like you to assume 50% of all costs.

  M: Wed prefer 40%. Many customers learn about our products through international magazines, trade shows, and so on. We pick up the tabfor that, but you get the sales in Taiwan.

  R: Well think about it, and talk more tomorrow.

  M: Fine. Wed like you to tell us about your marketing plans.

  

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